Improve the performance of your business on Instagram with these 15 tips
Instagram for companies is a powerful tool that can help you improve your business sales.
But to achieve good results in the fashion social network a lot of dedication is necessary. Success does not come without effort, but we want to make it a little easier. With these 15 tips that we have developed for you, you will learn to improve the performance of your Instagram account for companies. Ready to succeed?
1. Draw a strategy. You have already decided that you want your business to be present in Instagram for companies and you are dying to start giving a boost to the fashion social network. But you have to have a little patience and draw a good strategy before embarking on the adventure buy real ig followers. To begin with, you should ask yourself the right questions: What are my goals? What audience do I address? What kind of publications will make me get more engagement? Once these questions are answered ... to the mess!
2. Optimize your profile. Before starting to publish in any social network your profile should be as complete as possible. The first thing is to choose the correct username. Of course, the ideal is for your business, for example, @ websa100. The next step is to cover the description, briefly telling what your company is doing. You can do it including hashtags or even just with hashtags, as you prefer! Do not forget to fill in the URL field by putting your corporate website there, as it is important that your followers can access it easily. Normally companies that have presence on Instagram opted to use their corporate logo as a profile image, and this is what we recommend. Finally, and although it seems obvious, your profile must be public to reach your entire target.
3. be true to your corporate identity. This recommendation extends to all social networks, because these are the best reflection of the brand image of your company. That is why it is important to have a clear personality and voice, which although they are different in each social network, do not stop being in essence faithful to the corporate identity of the company. For example, in websa100 our publications are different according to what social network, but in all of them we try to transmit our passion for digital marketing and a lot of good vibes.
4. Use geolocation. For local businesses it is very important to take advantage of the advantages of geolocation. Customers like to know where we are and how they can reach us, and there is no easier way than with a map. In addition, by adding geolocation to all our publications we help improve our local SEO.
5. Interact with your followers. Listen, respond and be grateful. It is the key to success in all social networks. Follow other users, whether they are influencers or simply followers of interest for their publications and participate by giving likes and commenting on other publications. Find the connection with your followers and do not forget that engagement generates engagement. Especially at the beginning it is very important that you be the one to take the step and start following others and over time become more selective and follow only those who may be potential customers.
6. Do not sell your service or product, sell experiences. The trend that takes most now (and that we love) is to show on Instagram of your business those things that can be done with a product or service. That is, if for example you sell clothes, instead of publishing a picture of the mannequin wearing a party dress, put a photo of a party in which someone is enjoying your dress. The same with food, hairdressing services, cars, etc. Take advantage of the potential of Instagram for companies and offer your potential clients what they are looking for: unique experiences.
7. be constant on Instagram for companies. You cannot be like the Guadiana, who appears and disappears. Once you start in this social network it is very important that you publish with a regular rhythm and that you do not leave your profile at the first change. There are no valid excuses to be weeks without publishing, when the ideal is to do it every day. If you do not have time, leave it in the hands of professionals, they will be responsible for keeping your profile updated so your company can get a good reputation online.
8. Make the most of the hashtags . To start, use them. It is a very effective way for users that interest you to find you in the social network. You must use both general hashtags and more specific ones . Among the generals, look for those that you can use as keywords and that have to do with your business, as long as they have a good number of searches: #AgenciaDeMarketing, #GraphicDesign, #RedesSociales, #SocialMedia, # Diseño, ... And use the specifics to name your company # DesayunosWebsa100 or for events, campaigns and specific competitions. Also take advantage of hashtags that are trend, if they fit with your brand and you can reach a lot more people in a matter of seconds. Analyze if the hashtags you use are working, with tools like Iconsquare, and if they do not search for new tags that can give you better results.
9. Use the mentions. As you know, a good feedback with followers is essential for the proper functioning of any corporate social network. For this to happen, it is very important to use the "@" mentions. You can mention your customers, followers, influencers, celebrities, etc. In this way you will increase engagement and get more success in this network.
10. Show the most human side of your business. Increasingly, you can see how the consumer likes to discover the most human side of companies and know the faces of those who are behind their favorite brands. Take advantage of Instagram for companies to show and present the employees of your business in a more relaxed and fun way. You can also teach the different phases through which your product or service passes and thus make your followers participants in the entire process of developing the project. Your followers will thank you.
11. Use the power of the video. Instagram allows publishing, in addition to images, videos of up to 15 seconds in length. The videos, even if they are short, allow you to show your product or service in an original and fun way. Use them to get out of the routine and stand out on Instagram for companies. Your followers will love it! The possibilities are as infinite as your imagination.
12. Make contests. The contests work very well on Instagram for companies. You can create a specific hashtag for a contest and encourage them to send, for example, photos of a topic that has to do with what your company does. The prize is important that is also related to your sector. In this way, you will get your fans to commit and you’re content to become more viral.
13. Lean on other social networks. Especially when you start, it is important that you spread your Instagram content for companies on other networks such as Facebook or Twitter, in order to reach more people. Likewise, if you launch a contest, it will have much greater scope when spread through other channels. This does not mean that you can publish the same in all networks, because each one has its own "personality". But you can lean on them when necessary and thus increase your community.
14. Find (and find) the balance. There are very nice and easy to sell products in a visual way and others with which the task is complicated. Our advice is that you always look for a balance between those funny images and made to please everyone and those others in which you show your business as it is. But on Instagram we should never give up "bonitism" and for that we'll help ourselves with the great filters that it offers us, converting photos that are not attractive at first in beautiful images that will please your followers.
15. Use the right tools to optimize the performance of your Instagram account for businesses. To establish a winning strategy and, most importantly, analyze the results to change what is not working, it is essential to use tools or external applications. Some "apps" will help you improve your publications, others will tell you what time you should publish, you can also search for the hashtags that are trend at the moment and much more. With these tools, you will significantly improve the performance of your profile, thus achieving success in this social network.